I knew I had to figure this out because I’ve seen how multi-million and billion-dollar entrepreneurs’ sales messages work.
They can turn total strangers into happy, high-end clients.
I’ve read almost every old-school advertising book and collected a lot of old-school mail.
I often think to myself:
If the greats could get someone to stop their busy day,
drop everything after reading a letter,
fill out an order form, find an envelope and stamp,
and drive to the post office to mail it back—why can’t I do that today?
Then I realized I needed to study it.
I also looked at the top-selling ClickBank products in every category and watched and listened to countless sales videos.
I took notes and even spent weeks writing down everything word for word, highlighting the common marketing strategies used.
I noticed that both old-school ads and today’s top-selling info products have something in common…
They all have something unique and new in their copy.
At the same time, my iPhone would die, and I’d look for the next version.
They call it the NEW or upgraded version.
I’d research it and compare it with other phones—features, functions, everything.
Two things confused me. What was so different?
First, the latest version wasn’t really anything groundbreaking.
And compared to my old, broken iPhone… I actually liked the old version better.
Most competitor phones were better in terms of real features and functions.
That’s when I noticed something about Apple’s approach. (Don’t get mad, Apple users, please!)
It’s not the method that’s wrong—it’s actually smart marketing.
Apple focuses on small changes and makes them seem unique and new.
Next, I wanted to study human psychology. And what better way than real experience?
I watched shows like America’s Got Talent and others in the same genre.
Not from books—I wanted to see what really moved the judges…
To get the Golden Buzzer.
Before I explain, don’t get me wrong—every Golden Buzzer was deserved, and the talent was amazing.
But I also noticed something about most of the Golden Buzzer participants…
They all had a sad or struggling journey. (Of course, it had to be real.)
Then I realized something for my own work…
When I shared real personal struggles and unique stories in my sales messages, my calls and clients exploded.
Big real personal struggles + uniqueness in the sales message really work.
So I call it Individual Method
Next, I asked myself, what about social media content?
Why are most gurus able to make and post content every day?
I don’t want to be famous like MrBeast; I just want to attract my ideal clients, not a huge following.
I also noticed that having a lot of followers or subscribers doesn’t always mean more sales.
I want viewers who are focused and ready to invest in my offer.
I only watch videos and posts from people who get more views and engagement than their follower count.
Then I finally got it. I discovered two things.
First, they talk about the same few points over and over, just from different angles or in different settings.
And my second discovery…
Here’s how I figured it out.
I Googled top speakers and marketers, then went to their channels to study them.
At first, it didn’t make sense.
But after weeks, I realized I was basically listening to a storybook.
Next, I Googled speeches made by presidential candidates.
It was hard to understand because they used old-style English and different sentence structures.
I kept listening and studying, and I found that almost all speeches follow a journey that triggers emotions and inspires action.
After that, I could easily create daily content that is not only consistent…
…but also high-quality, so my ideal clients engage, ask for more, and eventually become my clients.
Aha! In short, the secret is what I call the Emotion Trigger Journey.
I realized how to sell high-ticket offers in a way that…
Feels comfortable for me and, most importantly, makes my clients happy during the call.
(Hope you’re one!) This way, I can help you make an extra $50K–$100K per month.
Years ago, I marketed $3K–$5K massage chairs. Now they cost at least $6K, and some are $10K or more.
On my first day at the job, the HR and management team told me to sell using the traditional, hardcore approach.
I didn’t like either method.
Before I left training, they gave me a guidebook with all the product information and features and told me to memorize it.
The next day, I reported to my branch.
I told my supervisor I was new to sales.
He said, “Forget everything management told you. You can throw away the guidebook.”
He told me to watch how he sold and demonstrated the products.
The moment arrived—I was excited but a little nervous.
When someone walked in, he asked a few simple questions… and just like that, he sold it.
Money!
I watched him make sales all day. Out of five people who walked in, he sold to four right away.
The one who didn’t buy came back the next day and purchased.
I wanted to know his secret, but at first, I hesitated…
He was kind of a jerk. But I saw his magic every day, so I decided to put my ego aside and listen.
I even bought him lunch and dinner as an investment. After a month of free meals… he finally shared his secret.
I treated it as an investment—and it changed my life.
That’s how multi-million-dollar marketers sell—and it works for coaching too. I mastered it.
He didn’t use hardcore selling, memorized product features, or the traditional approach.
He simply asked:
“What will make you feel good after you leave?”
That’s the exact question. I swear.
He didn’t pitch the massage chair. He stayed quiet, and most of the time, the customers did the talking. He just took notes.
Next, he asked:
“Why do you want to solve your lower back pain?”
(Some answers: “So I can play with my grandkids” or “So I can keep up with my tennis partner.”)
Finally, he asked for permission:
“I have a solution that can help you with this issue. Can I show it to you?”
The results were amazing—9 out of 10 said YES.
Then he showed them the latest model. Most customers didn’t even want instructions—they just felt relieved and happy.
It works. Period.
His approach is transparent, clear, and most importantly… ethical.
I now use his method in my coaching, and my clients are happy—and their clients are happy too.
No pressure, just real conversations to see if I can help.
I can’t show all the details here because it takes time, but…
My clients master it through role-playing with me or my team.
This way, they feel natural, relaxed, and confident on calls—and most importantly, they hit their profit targets.
I call it Massage Jerk Enrollment.
When I didn’t have many clients or a way to scale,
I used to do things that didn’t make sense.
I thought having a huge email list would solve my problem,
but… nope.
Even though I got leads from my target audience, they didn’t open my emails or click anything.
I thought, what’s going wrong?
I thought the gurus said…
“Build a list, then follow up with valuable stuff.”
Then I realized the gurus missed something.
Having a huge target list doesn’t always work well.
Yes, it works a little, but it’s not as effective as my way.
They basically teach you to build a list, then churn it and build again.
My approach is different.
A huge email list that isn’t engaged is worse than a small list that is responsive.
I make sure my list stays fresh so I can get more profit than what I spend on ads.
I love my approach because it’s more effective long-term, even if it’s slower at first.
Here’s what I found years ago: when someone engages with my marketing content,
I ask them to DM me for more help.
During the DM, I help them move forward, give them useful advice, make them happy, and build trust.
Either way, you Win first.
If your ideal clients aren’t ready to book a call yet,
I invite them to join your VIP list. (That’s what I teach my clients.)
With a VIP list, my clients always have people waiting to enroll, which adds profit.
This VIP list is full of people who open, read, and respond to my unique messages.
Then, when they’re ready, they hop on a call and enroll quickly.
That’s how multi-millionaire coaches are made.
I call this the “Thought of Me Method.”
Lastly, about Facebook Ads (Meta):
I discovered this when I didn’t have much experience.
I used “Buy Now” ads (Conversion or Lead Ads).
As I mentioned, these can work if you just want to churn clients.
There’s nothing wrong with this approach, and yes, I still got ROI.
But the clients’ mindset didn’t match my approach.
They might not like my advice or the way I speak.
These aren’t long-term clients.
When I was down to just a few thousand, I knew I had to figure something out.
I heard a few old-school marketers say:
“Make them trust you and get familiar with your voice.”
That’s the most important part of my approach.
I call it the No Leak Method™.
And it still works in 2026.
I use Engagement Ads, where the CPM cost is low.
They take a little time to warm people up,
but it helps them get familiar with me and my approach.
I create “boring” video ads and target only my ideal clients.
That means the people watching actually like the topic and want to solve this problem.
They aren’t watching because of me—I’m ugly and nothing flashy in my videos,
with random backgrounds.
I wait until the videos get at least a few thousand 100% views on 5–10 minute videos.
Once I gather them, the next step is easy and almost impossible to fail.
I retarget them with at least 14 helpful videos, all with a call to action.
Then, they comment, and I DM them with more valuable stuff,
like inviting them to join my VIP email list.
Most are ready to become clients, and we schedule a call.
On the call, I show them how I can help add $50K–$100K to their bottom line each month.
It’s simple, relaxed, and stress-free.
Clients are Happy.
I call this No-Fail Clients Buying.
All of these five discoveries have changed my clients’ businesses and helped them scale.
It works because you’re still here, going through my system and staying engaged!